VAT (Moms) from 1 January 2026
THE WHAT -
From 1 January 2026, Danish law will follow EU regulations adding 25 percent VAT to all commercial movement activities. This applies to yoga, meditation, fitness, dance, workshops, and most trainings. All studios in Denmark must follow this change.
This is not a price increase we choose. It is a legal change and Iluma does not earn more from VAT.
It's such a shame.
ONE IMPORTANT IMPROVEMENT FROM ILUMA TO YOU -
From January 2026, all passes can be used for yoga, sauna, and reformer.
One product, you choose how to use it: Clean, simple, flexible.
HOW THIS AFFECTS YOUR BOOKINGS -
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All purchases from 1 January 2026 will include 25 percent VAT.
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Prices adjust to include the tax.
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Memberships renewing in 2026 renew at the VAT-included rate.
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Anything bought before 31 December 2025 stays VAT-free, even if used in 2026.
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If you want to keep the current pricing for longer, you can buy passes or memberships before year-end, see the next section
PREPAID MEMBERSHIPS BOUGHT BEFORE 31 DECEMBER 2025 -
Anything you buy in 2025 stays VAT-free:
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Current prepaid membership prices:
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6 months: 2.999 kr. SAVE 33%
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(≈ 500 per month instead of the future 749 kr. per month)
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12 months: 5.399 kr. SAVE A HUGE 40%
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(≈ 449 kr. per month instead of the future 749 kr. per month)
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If you buy these before 31 December 2025, you keep today’s price for the full membership period.
Click the button for full info
After purchase, email us if you want to switch over your monthly membership which we will terminate immediately:
faye@ilumayoga.com
TEACHER TRAININGS, WORKSHOPS, EVENTS & RETREATS -
Teacher trainings and retreats follow special VAT rules:
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Some long, career-oriented trainings may remain VAT-free such as foundational 200 hour yoga teacher trainings
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Most shorter trainings and workshops will include VAT
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Retreats in Denmark or the EU include VAT on the organiser’s margin
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Retreats outside the EU remain VAT-free
We will show the correct pricing for each event in YOGO.
PROPOSED TAX DEDUCTION (NOT CONFIRMED)
The government has announced a proposed deduction to help offset VAT.
The rules are not final.
We do not yet know who qualifies or how much can be deducted.
We will update this page when the Ministry of Taxation confirms the details.
What you need to do now
Price changes
Prices before → & after 1 Jan 2026 (for over 30 year olds)
as with any other studio
29 & younger
Action needed now:
Your journey so far, remains VAT-free. Your prices do not change.
To make sure the system applies the correct pricing, BY LAW you need to:
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Update your full name
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Birthdate
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Address
This information is required by law.
The tax authorities can ask us to verify it.
30 or older
Action needed now:
Your classes, memberships, workshops will include VAT from 1 January 2026.
To apply the correct pricing, BY LAW you need to:
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Log in to your YOGO profile
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Update your full name
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Birthdate
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Address
This is a legal requirement.
We rely on accurate information to comply with the rules.
If you want to keep today’s pricing for longer, you can buy a VAT-free pass or prepaid membership before year-end.
YOGA
Monthly Membership
579 → 749
Single Drop-In
159 → 199
Now becomes an Open drop-in used for either yoga, sauna, or reformer
5-Class Pass
699 → 899
Now becomes an Open 5-pass used for either yoga, sauna, or reformer
10-Class Pass
1.199 → 1.699
Now becomes an Open 10-pass used for either yoga, sauna, or reformer
REFORMER
Monthly Membership
None.
Single Drop-In
Stays at 199
Now becomes an Open drop-in used for either yoga, sauna, or reformer
5-Class Pass
Stays at 899
Now becomes an Open 5-pass used for either yoga, sauna, or reformer
10-Class Pass
Stays at 1.699
Now becomes an Open 10-pass used for either yoga, sauna, or reformer
SAUNA
No changes, this offering always included VAT.
But, now becomes all clip cards can be used for either yoga, sauna, or reformer